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Educational content about agentic commerce, Universal Commerce Protocol, and how AI is changing the way we shop online.
How we calculate GEO (Generative Engine Optimization) scores. Understand the rubric for optimizing product data for AI agent discoverability, with references to Shopify's official guidance.
View methodology →Glossary of Terms
Definitions for key terms in agentic commerce: UCP, MCP, semantic search, zero-click commerce, and more. Essential vocabulary for understanding the future of AI-powered shopping.
View glossary →Universal Commerce Protocol
What is UCP and why does it matter? Understand how Shopify is building the infrastructure for AI agents to discover and interact with commerce.
Learn about UCP →How to Use Catalog Search
Step-by-step tutorial for using Catalog Search. Learn about filters, saving searches, sharing results, and accessing the developer preview panel.
Start the tutorial →Looking for Technical Docs?
For API documentation, code examples, and integration guides, visit our documentation section.